On average 30% of people who go onto your consumer website are “hot new leads”
ready to buy, yet only 3 to 5% actually buy. Why is this so low?
The most common reasons for people not buying are:
- Problems on the shopping cart checkout section
- The customer wanted to have a question answered first
- Could not find what they wanted
- Could not understand a required question
- Wanted some form of human interaction before buying
Direct Response can simply deploy a service that bolts onto your existing website
and reads the “body language” of the browser and proactively engages
them if they are demonstrating any of the above reasons not to buy or just
showing clear signs of being a hot prospect.
Once the prospect is engaged you can simply guide them down the sales funnel
and turn them into a profitable customer.
This simple but incredibly powerful form of e-contact frequently doubles the conversion
rates on web sites whilst incurring minimal charges
If you don’t use this service soon one of your competitors will.